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Our Story

Born from
Boxing.

Boxing ring
2025
Founded
Always In Your Corner.
The Origin

Where Passion Meets Precision

Counter Lab Media was built at the intersection of two obsessions: a lifelong love for boxing and a professional career in commercial photography and media production.

The name says it all. A counter in boxing is the most precise, calculated shot, thrown in response with perfect timing and intent. That is exactly how we approach every frame we capture.

From ringside action to studio campaigns, Counter Lab Media creates cinematic imagery and video shaped by movement, atmosphere and precision.

Based in the UK, we cover events nationwide and work with clients across combat sports, lifestyle brands and the influencer space.

Celso Marrero photographer
Behind the Lens
Celso Marrero
Founder · Photographer · Director
PhotographyVideography Combat SportsBrand ContentProduction

Celso Marrero is an award-winning photographer and media director whose work spans the worlds of combat sports and commercial content creation.

His passion for boxing gave him an eye for tension, timing, and the decisive moment. His commercial background gave him the discipline, production skills, and business instinct to build a studio around it.

Whether ringside at a title fight or on set for a product campaign, we bring the same standard: every shot has to be the best version of the subject it captures.

What We Stand For

Our Values

More Than Media
Combat sports gave us a community long before it gave us a business. We believe the sport grows through the people behind it, from fighters and coaches to local events and grassroots gyms.
That is why a portion of every project is reinvested back into the community, helping support the next generation of athletes, events and the people pushing the sport forward.
Built On Trust
Strong work comes from strong relationships. We believe the best moments are captured when people feel understood, respected and comfortable enough to be themselves.
Whether we are working with fighters, brands or creators, we approach every project with professionalism, honesty and attention to detail from start to finish.
Human First
Behind every athlete, brand or creator is a real person with a story, ambition and years of sacrifice behind them. We believe the strongest visuals come from understanding people, not just pointing a camera at them.
That human connection is what gives every image and film its energy, emotion and authenticity.

Ready to Work Together?