Counter Lab Media was built at the intersection of two obsessions: a lifelong love for boxing and a professional career in commercial photography and media production.
The name says it all. A counter in boxing is the most precise, calculated shot, thrown in response with perfect timing and intent. That is exactly how we approach every frame we capture.
From ringside action to studio campaigns, Counter Lab Media creates cinematic imagery and video shaped by movement, atmosphere and precision.
Based in the UK, we cover events nationwide and work with clients across combat sports, lifestyle brands and the influencer space.
Celso Marrero is an award-winning photographer and media director whose work spans the worlds of combat sports and commercial content creation.
His passion for boxing gave him an eye for tension, timing, and the decisive moment. His commercial background gave him the discipline, production skills, and business instinct to build a studio around it.
Whether ringside at a title fight or on set for a product campaign, we bring the same standard: every shot has to be the best version of the subject it captures.